OPEL CORSA

Content :
OPEL CORSA "The Accidental World Car" Executive Insights Project - Designing Global Products . engines, automatic or manual transmissions, and different.

Description:
Over the years, the Corsa has become one of the best selling cars around the world, changing its name, body style, suspension, or engines depending on whether it is sold to Europeans, Brazilians, Indians, or South Africans. After impressive worldwide sales of the first two Corsa model generations, the current model line, introduced in the fall of 2000, has now boosted total Corsa output to more than 11 million cars. 1 Over a half million Corsas are expected to be produced each year, which constitutes an eighth of GM’s entire world output. 2 The Corsa is one of the most successful models in GM Opel’s history since it was introduced in 1993.

In addition to receiving over twenty international design awards, the Corsa has been Europe’s top-selling small car since 1994. Corsa has held sales leadership positions in Germany, Great Britain, the Netherlands, and Portugal. GM Europe’s past President, Louis Hughes, called Corsa “the right car for the right time because it combines the fuel economy of a small car with roominess, comfort and safety of a larger automobile.”