Short Description: Since the launch of the Wii (pronounced “we”) video-game system, Nintendo has taken great steps toward making the competition irrelevant. This short article is meant to analyze the company’s strategy and understand it from the point of view of BOS..
Content Inside: III. Enter the Wii: Changing the Concept with New Game-Play, New Consumers, New Approach. New Consumers: After realizing its past mistake when aiming for a younger audience, Nintendo set out to remedy this: the appeal of the Wii console goes, as a matter of fact, far beyond the “regular” target age groups 7 and enters a whole new dimension. Nintendo has started tapping into the “casual gamers” category; reaching far beyond the “hard-core gamers” which the PS3 and Xbox 360 target directly. Nintendo’s mission seems to be “to encourage people around the world to play video games regardless of their age, gender or cultural background” 8 , capturing young and old alike...
Creating a Blue Ocean The Nintendo Way.pdf
Content of Page: 12 Pages
Source: www.palermo.edu
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